There was a time in the not-so-distant past when I obsessed over my LinkedIn social media presence to point of getting upset if I couldn’t add at least twenty followers per day. That obsession never went away, but it refocused on 𝕏 / Twitter. I’m not bored with LinkedIn. In fact, my footprint is slowly shifting back to it because of the current insanity of that platform. Hey, Elon, paying content creators based on their views makes them all post the same boring engagement. That experiment was a failure, in my opinion.
Why do I have so many followers? During the pandemic, I wrote a book. It was nothing special, or well received, but I wrote it. While tumbling down the rabbit hole of “how to publish a book” I read about agents and publishers requiring authors to have a social media following of at least ten thousand people. That’s a lot, especially for 𝕏. I could have bought an ad earning me throngs of random followers, but I like doing things the hard way. Not to mention, I wanted followers who I could actually interact with. Twitter / 𝕏 has more than its fare share of frightening whack-jobs I endeavor to avoid.
As of this writing, I have over ten thousand seven hundred followers on 𝕏, almost four thousand on LinkedIn, and almost four thousand on TikTok. I have this down to an easily replicable science. It’s not difficult to build a large social media presence of like-minded people. Of course, a few of them are bots, and over time, some legitimate people went dormant.
When I say I can recreate this process, I mean, I did. I have secondary TikTok and 𝕏 accounts that are growing daily. Managing them is a bit of a nightmare, but I built some workable patterns to help me keep them from fading into the algorithmic void.
What do I plan on doing with these accounts? I have no idea. While I’m great at growing social media accounts, leveraging them for business, that’s a whole different animal.